“Do Don’t think, Mick, don’t hope. DO!”

Dear Colleague,

If you know who said this quote, you’re probably a Victorian. If you know who “Mick” is then I am impressed. And while I won’t give you the answer, it is great to ponder the quote.

2020 has been a terrible year for many clinic owners but soon 2021 will be here, and what a great chance for change. Don’t fear failure in 2021, fear being in the same place as you are today.

I recently read an article by Malcolm Gladwell who says, we are all trying to predict the future.

What will customers want?

What will competitors do?

Will an investment pay off?

So, we analyse, evaluate, and play out every possible scenario in our heads. We think and we dwell, however, in actual fact we often do nothing.

The scary but inevitable truth is that there is no way to truly know what will happen.

So, stop overthinking, and start doing.

Gladwell goes on to say, successful people work harder first, that’s how they earn promotions. Successful businesses deliver greater value first, that’s how they earn higher revenue. Successful entrepreneurs work harder first, well before any potential is in sight, that’s how they earn bigger payoffs. Most people expect to know they will get a return before they will even consider working harder. Successful people see compensation as the reward for exceptional effort, not the driver.

Successful people do!

You can’t know the future. So, don’t try. Bring on 2021!

Hint: Occasionally famous sporting coaches can teach us a thing or two.

Regards,
Antony Hirst